Client: Sasstain
Project Overview
Brand Strategy & Branding for a Sustainable Fashion Brand
Sasstain, a vegan leather bag and accessories brand from India, sought to capture the Australian and USA markets. We built the brand from scratch, providing brand strategy, sustainable image extension, brand manual, and social media/website branding.
What we delivered
1. Brand Strategy: Developed a compelling strategy aligned with Sasstain’s vision, emphasizing sustainability and purposeful consumer choices.
2. Sustainable Image Extension: Created a cohesive brand identity reflecting eco-conscious values through modern aesthetics and earthy elements.
3. Brand Manual and Positioning Plan: Delivered a comprehensive guide for brand consistency and positioning, differentiating Sasstain from competitors.
4. Social Media and Website Branding: Executed captivating branding strategies, leveraging visually appealing content to showcase sustainable vegan leather products.
Results
– Successful Market Entry: Sasstain gained recognition as a sustainable fashion brand in the Australian and USA markets.
– Increased Brand Awareness: Social media engagement surged, attracting a substantial audience. The website drove significant traffic and exposure.
– Positive Customer Perception: Sasstain was perceived as an authentic, purposeful, and environmentally conscious brand.
Our collaboration positioned Sasstain as a leader in sustainable fashion, leading to increased brand awareness, market penetration, and positive customer perception.