Auric.

Auric had spent three decades earning its reputation in gems and gold. The new sterling silver line needed an identity that felt like a fresh chapter without abandoning the family name — something modern, classic, timeless.

We built the system around a single image — a delicate red diamond ring nested into the wordmark — and balanced it with an unhurried editorial typeface and a palette borrowed from sand, eggshell, and rose-gold dust. The result is a brand that looks at home in a glass display case and a phone screen alike.

Generational jewellery houses don't need a rebrand — they need a translation. Our job at Auric was to carry three decades of trust into a sterling silver chapter.

Discovery sat with the family for weeks — old visiting cards, the original showroom signage, the way regulars still pronounced the name. Strategy then drew a clear line between the legacy gold business and the new silver line, so each could speak to its buyer without diluting the other. Creative work narrowed to a single editorial gesture — a fine ring resting inside the wordmark — proven across a brand manual, cards, packaging and the website before anything went to print.

Issue 01 of Auric covered the full surface area — a system the family could hand to a printer, a photographer or a developer without a brief.

The work covered the core identity and ring-in-wordmark lock-up, a typographic system in Playfair and Source Sans, a calibrated palette of eggshell, silver pink and bone — and a stationery suite for a house where letters and visiting cards still matter. Packaging spanned ring boxes, sleeves and presentation pouches. All of it codified inside a brand manual that reads like an editorial, not a deck.

Auric now feels like two confident houses under one name — the legacy gold work and the new silver chapter — held together by a single quiet system.

The brand can now speak to a younger buyer without losing the loyal one — a college client picking up a sterling stack and a wedding client ordering a heirloom set sit on the same site, the same packaging and the same instagram grid without one undercutting the other. The new identity gives Auric a way to step into pop-ups, retail partnerships and editorial features without rebuilding for each new room.